Email SequenceB2B SaaSLead Reactivation

Reconnection Campaign

Win back inactive prospects with strategic re-engagement

180
New contacts reached
62%
Open rate
35%
Reply rate
38
Meetings booked

Why it works

Reconnection campaigns work because they acknowledge the time gap and provide a fresh reason for reaching out. By showing what's changed or improved since you last spoke, you give the prospect a reason to reconsider.

Learning about this template

Many prospects aren't ready to buy the first time you reach out. By reconnecting with new information, updates, or improvements, you give them a reason to re-engage without being pushy.

When to use it

Use this sequence for prospects you've contacted before but haven't heard from in a while. It's effective for reactivating dormant leads.

Reconnection Campaign

Category
Email Sequence
Industry
B2B SaaS
Use case
Lead Reactivation

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