Spaces vs Metricool: plan and measure posts, or answer the people who message you
Metricool is a social media planner and analytics tool: schedule posts, measure them, watch competitors, report to clients, and work a social inbox, priced by number of brands, with a free plan and an official MCP server.
Spaces is communication infrastructure for AI agents: one REST API and one MCP server that let the agent you already use answer customer conversations on the Instagram, WhatsApp, LinkedIn and Facebook Messenger accounts a business already has, inside each platform's limits.
The difference: Metricool's MCP schedules and measures posts. Spaces' MCP reads and answers conversations. Both have a free plan.
Spaces vs Metricool at a glance
| Spaces | Metricool | |
|---|---|---|
| What it is | An API and MCP server that let AI agents message customers on the accounts a business already uses | A social media planner, analytics and reporting tool |
| Main job | Answering and following up on customer chats | Planning, scheduling, measuring and reporting on social content |
| Analytics, competitors, reports | No | Yes |
| Inbox | API to list chats, read and reply on Instagram, WhatsApp, LinkedIn and Facebook Messenger (not TikTok DMs). Facebook Pages is coming soon. | Social inbox for Instagram, Facebook, X (add-on), Google Business Profile, TikTok, YouTube and LinkedIn, for people to work in |
| Yes: your existing number, connected by scanning a QR code | Not listed on the pages we checked | |
| MCP | Included on every plan: inbox, read, reply, schedule messages, routines | Official MCP on every plan, including Free: analytics, posts, competitors, best time to post, scheduling. No message or inbox tools listed. |
| API | REST API on every plan | Metricool API (Zapier, Make) on Advanced |
| Pricing model | Per connected chat account | Per number of brands |
| Free plan | Yes. 1 account, 50 actions a day. No card needed. | Yes. 1 brand, 20 posts a month, no LinkedIn or X |
| One brand on Instagram + LinkedIn, monthly billing | $18 a month (Pay as you go: 2 × $9, 2,000 actions included) | $25 a month (Starter, up to 5 brands) |
| Same, yearly billing | No yearly option; $18 a month | $20 a month (Starter, billed annually) |
About the example: one business with an Instagram profile and a LinkedIn profile. Metricool's Free plan excludes LinkedIn, so Starter is used. Spaces counts each connected chat account; Metricool counts brands, each with its own networks. Prices are in USD and exclude tax or VAT. Sources: spacesos.com/pricing and metricool.com/pricing, checked 11 November 2026. For this setup Spaces' $18 a month is below Metricool Starter, but Starter covers up to 5 brands and does far more for planning and analytics. Spaces' price covers live conversation channels for an agent, including WhatsApp and Messenger. Spaces' price doesn't include what your own agent costs to run.
Choose Metricool if
- Your main job is planning, scheduling and measuring social content, with competitor tracking and client reports.
- You want a free plan for planning and analytics, or one plan that covers several brands.
- You want an AI assistant to schedule posts and pull analytics through MCP.
- A person works the inbox.
Choose Spaces if
- You are building an AI agent that has to answer customers on Instagram, WhatsApp, LinkedIn or Messenger.
- You need WhatsApp, which Metricool doesn't list.
- You want message tools in MCP: read the inbox, reply, schedule follow-ups, run routines.
- You want account safety built in: daily limits, pacing, warm-up, pause, and human approval of replies.
Some teams use both: Metricool to plan and measure, Spaces to answer.
Where they differ
Both have MCP, for different work
Metricool's MCP lets Claude and other assistants pull analytics, find the best time to post, check competitors, and schedule or update posts. Its MCP page lists no inbox or message tools. Spaces' MCP server (https://api.spacesos.com/mcp, plus one server per channel) is built around conversations: read the inbox, reply, schedule a message for a local time, and run routines that start on a new message, a keyword, or no reply after a set number of hours. Your agent can set Spaces up itself: paste "Set up Spaces for me by following https://www.spacesos.com/agents" into Claude, Grok, ChatGPT or Cursor. It signs you up with an emailed code, then sends you a link to connect each account.
Limits that protect the account
Spaces' limits protect the social account itself: per-channel daily limits, pacing, and a four-week warm-up. For up to 24 hours after a WhatsApp account connects, reconnects, or is disconnected and connected again, Spaces does not start new chats or outreach. Replies in chats that already exist still go out. Other channels have no reply-only window: the warm-up limits apply from the first day, and replies to people who wrote in go out immediately. Keys can be read-only, and you can pause every send or require a person to approve replies. This lowers the risk of a platform restricting an account, but it can't remove it. How Spaces keeps accounts safe · Sending limits
Price
Metricool prices by number of brands: Free for 1 brand; Starter $25 a month, or $20 billed annually, for up to 5 brands; Advanced plans for more brands. Prices exclude VAT.
Spaces is free to start, then charges per connected chat account. The Free plan is $0 forever for 1 account and 50 actions a day, with no card. Pay as you go is $9 per connected account a month, prorated, with 1,000 actions a month per account pooled across the workspace, then $5 per 1,000 actions ($4 above 100,000 extra, $3 above 1,000,000). Reading messages is always free, and you can set a monthly spend cap. There are no seat fees and no yearly plan.
Looking at other options too? See Metricool alternatives for AI agents.
FAQ
Does Metricool have an MCP server?
Yes. As of 11 November 2026, Metricool's official MCP is on every plan, including Free, and covers analytics, posts, competitors, best time to post and scheduling. No inbox or message tools are listed on its MCP page.
How much does Metricool cost?
Free for 1 brand. Starter is $25 a month, or $20 a month billed annually, for up to 5 brands. Prices exclude VAT.
Is Spaces cheaper than Metricool?
For one brand on Instagram plus LinkedIn, Spaces is $18 a month, which is below Metricool Starter. But Starter covers up to 5 brands, and the two products do different jobs.
How much does Spaces cost?
Free to start: $0 for 1 account and 50 actions a day, no card. Then Pay as you go at $9 per connected account a month, with 1,000 actions a month per account, then $5 per 1,000. Reading messages is always free.
Does Spaces have a free plan?
Yes. The Free plan is $0 forever with no card: 1 connected account and 50 actions a day. An Instagram account on the official connection does not count toward the 1 account.
Does Spaces include an AI agent?
No. Spaces is the channel layer for the agent you already use. Its pricing covers connected accounts, the API and the MCP server, and does not include Claude, Grok or other model or client costs.
Which channels does Spaces support?
Instagram, WhatsApp, LinkedIn and Facebook Messenger are live for messages (the inbox). TikTok is live for posts and comments, not DMs. Facebook Pages is coming soon.
Facts about Metricool were checked on 11 November 2026 on Metricool pricing and Metricool MCP. Spaces facts come from spacesos.com/pricing and llms.txt. Prices and features change, so check each site for the current version. Metricool is a trademark of its owner.