What is a daily limit?
A daily limit is the most messages, or new conversations, an account is allowed to send in one day before sending stops until the next day.
Also called: Daily cap, Sending limit.
In plain words
Every messaging platform watches volume. An account that sends far more than usual in a day can be slowed down, asked for a security check or restricted. A daily limit keeps the account under a ceiling that is known to be reasonable for that platform.
There are usually two kinds of daily limit. One counts every message the account sends. The other, which is tighter, counts new conversations with people who have not written to you. The second one matters more, because unsolicited messages are what platforms watch most closely.
Limits reset each day. When an account reaches its limit, the sensible thing is to stop and carry on the next day, not to look for a way around it. Moving the same work to a second account to dodge a limit tends to put both accounts at risk.
Published guidance differs by platform. Some publish figures; others publish none, in which case a cautious tool sets its own.
How it works in Spaces
Spaces sets a daily limit per account for each channel. Messages a day: WhatsApp 200, Instagram 80, LinkedIn 100, Messenger 40, X 100, Email 80. New chats a day: WhatsApp 10, Instagram 20, LinkedIn 30, Messenger 8, X 20, Email 40. New accounts start lower during warm-up.
The limits are the same for every account and cannot be raised or set per account. When an account reaches its limit, Spaces refuses the next send with a clear reason and sending starts again the next day. Your agent can check how much room is left before a big job. To go slower, tell your agent to send less, or pause sending.
Related terms
- Pacing: Message pacing means leaving a gap between messages and capping how many go out in an hour and a day, so an account sends at a speed a person could.
- New conversation: A new conversation is a message you send to someone who has not written to you in that chat yet, as opposed to a reply in a conversation the other person started.
- Warm-up: Warm-up means starting a new or newly connected account with only a few new conversations a day and increasing slowly over a few weeks, so the platform sees normal behaviour rather than a sudden burst.
- Connected account: A connected account is one of your own messaging accounts, such as your WhatsApp number or Instagram profile, that you have linked to a service so an AI agent can read and reply to its conversations.
FAQ
What happens when my account reaches its daily limit?
Spaces refuses further sends from that account for the day and sends nothing. Sending starts again the next day.
Can I raise the limit?
No. The limits are the same for every account and cannot be raised, because they are what keep the account safer.
Do replies count towards the daily limit?
Every message counts towards the daily message limit. Replies do not count towards the tighter new-chat limit.
How do I know how much room is left?
Ask your agent. It can read each account's usage and how many messages and new chats are left today.
Can I use a second account to send more?
Spreading the same outreach across accounts to get round a limit puts them all at risk. Message people who expect to hear from you instead.
Useful next: Limits by channel, Instagram limits, LinkedIn limits. Every term: the glossary.