Welcome message templates for new customer chats
A welcome message is your first reply when someone writes to you for the first time. Thank them, say who is answering, and offer two or three things you can help with so they can reply in a word.
When to use it
Use a welcome message as the first reply to a brand-new conversation, not as an opening message to people who have never contacted you.
Keep it short. People who write first usually have a question already, so the welcome should help them ask it rather than delay the answer.
If an AI agent is answering, say so in plain words. Customers are generally fine with an agent when they know a person can step in.
8 templates to copy
Copy a template, replace the words in square brackets, and read it once before you send it. Change anything that does not sound like you, because customers answer messages that sound like a real person who knows them.
1. Friendly welcome · WhatsApp · Friendly
Hi [name], thanks for messaging [business]! I can help with bookings, prices and opening hours. What can I do for you today?2. Welcome with options · WhatsApp · Helpful
Hello and welcome to [business]. Reply with a number and I will help straight away:
1. Book an appointment
2. Prices
3. Opening hours and location
4. Something else3. Welcome from an AI agent · Any channel · Clear
Hi [name], I am the AI agent for [business]. I can answer most questions and book you in. If you would rather talk to a person, just say so and I will pass you to the team.4. Instagram welcome · Instagram DM · Friendly
Hey [name], thanks for the message! Are you asking about [product or service], prices or booking? Tell me and I will help.5. Messenger welcome · Messenger · Friendly
Hi [name], thanks for getting in touch with [business]. What can we help you with? You can ask about [topic 1], [topic 2] or anything else.6. New connection who wrote first · LinkedIn · Professional
Thanks for reaching out, [name]. Good to connect. What prompted your message? Happy to help with [area of work] or point you to the right person.7. Email welcome · Email · Professional
Subject: Thanks for getting in touch
Hi [name],
Thanks for contacting [business]. I have your message and will reply properly by [time]. In the meantime, our [prices or FAQ] page may answer your question: [link].
Best wishes,
[your name]8. Returning customer · Any channel · Warm
Hi [name], lovely to hear from you again! How can I help this time?What to avoid
- A long welcome before the answer. If the first message already asks a question, answer it.
- Pretending an AI agent is a named member of staff.
- Sending a welcome message to people who followed you but never wrote.
- Menus with too many options. Three or four is plenty.
- Asking for personal details before you know what they need.
Give this to your AI agent
Paste this into your AI agent’s instructions and replace the words in square brackets. Your agent then follows the same rules every time. What else to tell your AI agent.
When someone writes to us for the first time, thank them by name, say you are the AI agent for [business], and answer their question if they asked one. If they did not, offer help with bookings, prices or opening hours. Tell them they can ask for a person at any time. Only welcome people who wrote to us; never start chats with people who did not.Channel rules that apply
- WhatsApp. WhatsApp restricts automation and bulk sending on ordinary and Business app numbers, so treat automated sending as a risk you manage rather than one you remove. Reply in chats customers started, and never broadcast these messages to a list. Spaces keeps a connected number to at most 200 messages and 10 new chats a day, and a newly connected number warms up over four weeks. WhatsApp limits
- Instagram. Instagram only lets you message someone who has not replied inside its messaging window, so replies in existing chats work best. Reply to people who messaged you, commented or asked to hear from you. Instagram limits
- Messenger. Like Instagram, Messenger limits messages to people who have not replied, so replies in existing chats work best. Keep to people who wrote to your Page first. Messenger limits
- LinkedIn. A normal message goes to a 1st-degree connection. Anyone else needs a connection request or an InMail. Use these with clients and contacts who already know you. LinkedIn limits
- Email. A new chat here is a new email thread. Replies on a thread someone started are not held back by the warm-up. Spaces sends one email at a time to one person, never bulk email. Email limits
Spaces lowers the risk of a restricted account with enforced limits, warm-up and pacing, but no tool can guarantee a platform will not act on an account. How Spaces keeps accounts safe.
FAQ
Should I send a welcome message to new followers?
No. A welcome message is a reply to someone who wrote to you. Messaging new followers who did not write is cold outreach, which platforms watch closely.
Should my welcome message say it is from an AI agent?
Yes. Saying so plainly builds trust, and telling people they can ask for a person takes away most of the worry.
How long should a welcome message be?
One to three short lines. Thank them, offer help, and let them reply in a word.
Can I send this welcome message to all my customers at once?
No. Send each message to one person who contacted you, booked or bought from you. Bulk messages on WhatsApp, Instagram or Messenger are one of the quickest ways to get an account restricted, and Spaces refuses the same cold message sent to many people. A message written for one conversation also gets far better replies.
Can my AI agent use these templates for me?
Yes. Connect your accounts to Spaces and your AI agent can read each chat and reply in your words, using the note on this page as a guide. A scheduled message or a routine can also send a set reply at a time or on a trigger; routines send the exact words you give them and are not an AI. You can turn on approvals so nothing goes out until you say yes, and every message stays inside the account’s sending limits.
Let your AI agent answer for you
Spaces connects your own WhatsApp, Instagram, LinkedIn, Messenger, X and email accounts to the AI agent you already use, so it can reply in your words and keep every account inside safe sending limits. No card needed to start a trial.
Related
More enquiries and sales templates: Price enquiry reply, “Is this still available?” reply, Discount request reply, Quote follow-up, Missed call follow-up. All message templates.