Facebook Messenger limits for businesses
Messenger is one of the stricter channels for automation. Published guidance recommends far lower numbers than for WhatsApp or LinkedIn, and a gradual start. Here are the numbers, and what Spaces enforces.
What the guidance recommends
- Between 10 and 50 messages a day, and never more than 50.
- Start at about 15 a day and add about 5 a week.
- Message people you share mutual connections with.
The limits Spaces enforces
| Action | Spaces limit per account |
|---|---|
| Messages | Up to 40 a day, at least 20 seconds apart |
| New conversations | 3 an hour, 8 a day |
| New conversations in week 1 | 1 an hour, 3 a day |
Replies first
Messenger only lets you reach someone who has not written to you inside its messaging window, so it works best for answering people who message your business. That is what Spaces is built for.
Who you message
Pricing
FAQ
How many Messenger messages can a business send a day?
Guidance suggests 10 to 50 a day at most. Spaces caps each account at 40.
Why is Messenger stricter than WhatsApp?
Each platform sets its own rules. Published guidance for Facebook recommends lower daily numbers and a slower start.
Can my agent message people who never wrote to us?
Messenger restricts that to its messaging window. Spaces is for answering people who message you.