Gyms and studios on Instagram: turn "how much?" into a first class
People find gyms and studios through reels and stories, then ask in the DMs: "how much is a membership?", "is the 7am class good for beginners?". Most of them are deciding that evening. An AI agent can answer from your timetable and prices, book a first class, and leave injuries and cancellations to your team.
What customers ask on Instagram
- How much is a monthly membership?
- Is the 7am reformer class OK for a complete beginner?
- Do you have a trial class or an intro offer?
- Is there parking or a shower?
- Can I freeze my membership while I travel?
An example conversation
This illustration shows a DM after someone watched a class reel. Names and details are examples.
| Who | Message |
|---|---|
| Ella | Hi! Is your pilates good for total beginners? |
| AI agent | Yes. The Tuesday and Thursday 6pm classes are for beginners, with no more than 8 people. Your first class is £10. Would you like to book one? |
| Ella | Thursday please |
| AI agent | Booked for Thursday at 6pm with Anna. Wear comfortable clothes and arrive 10 minutes early to set up. Grip socks are on sale at reception. |
What the agent answers
- Membership prices, intro offers and class passes.
- Which classes suit beginners, from your timetable.
- Booking a first class or a tour.
- Facilities, parking and what to bring.
What it always hands to you
- Injuries, pregnancy and medical conditions: it never advises, it passes them to an instructor.
- Cancelling or freezing memberships, and billing questions.
- Complaints about classes or staff.
Answer story replies as well as DMs
Many studio enquiries start as a reply to a story: "what time is this class?". Those arrive as DMs, so the agent can answer them the same way. Instagram is built for replies, so let the agent answer what comes in and keep any outreach to members who already know you.
The Instagram limits that matter here
| Limit | Spaces limit per Instagram account |
|---|---|
| Messages | Up to 80 a day |
| Gap between messages | At least 15 seconds |
| New conversations you start | 6 an hour, 20 a day |
Instagram only lets you message someone who has not replied inside its messaging window, so replies in existing chats work best.
Set it up in an afternoon
- Write a note with your timetable, prices, intro offer and facilities.
- Connect your studio's Instagram account by signing in.
- Connect your AI agent and give it the note and your booking rules.
- Tell it to pass every health question to an instructor.
- Update the note when the timetable changes.
Who you message
Pricing
FAQ
Can it book classes in my booking app?
Yes, if your AI agent connects to it. Otherwise it collects the details and your team adds the booking.
Can it answer questions about injuries?
It should not. Tell it to pass them to an instructor, who can say whether a class is suitable.
Can it remind people about their class?
It can message people who booked with you. Keep reminders short and to people who asked for them.